Hello from Philadelphia!
My name is Stephanie Katz and I'm a committed lifelong learner and motivated team builder based in Philadelphia, PA, my interests traverse the lines of museum practices, international relations, and marketing strategy for the arts and cultural sector.
Since embarking on this journey back to academia, I have immersed myself in two very different realms: museums and marketing. Passionate about both, I have intertwined these overlapping interests in an effort to understand the most relevant digital marketing tools, how to quantify impact and engagement along the user journey. This website is an invitation to read my blog, review my portfolio, dive into the projects instrumental to my professional and academic growth and learn a little bit more about me.
(As a heads up, I haven't updated this site in a minute. Therefore, between May-July 2022 I'll be giving it a complete overhaul and refreshing the featured content. In the meantime, my LinkedIn is a great place to find the most up-to-date information on my professional background and experience supporting the Greater Philadelphia's cultural sector. Thanks again for visiting my site and I look forward to connecting with you soon!)
Hello from Philadelphia!
My name is Stephanie Katz and I'm a graduate student enrolled in the Arts Administration and Museum Leadership Master's Program at Drexel University's Westphal College of Media Arts and Design. Concurrently, I am also working towards a Marketing Minor through the LeBow College of Business. As a committed lifelong learner and motivated team builder based in Philadelphia, PA, my interests traverse the lines of museum practices, international relations, and marketing strategy for the arts and cultural sector.
Since embarking on this journey back to academia, I have immersed myself in two very different realms: museums and marketing. Passionate about both, I have intertwined these overlapping interests in an effort to understand the most relevant digital marketing tools, the various considerations for segmentation and the best approaches to targeted messaging along the customer/visitor/user journey. This website is an invitation to review my resume, dive into the projects instrumental to my professional and academic growth and learn a little bit more about me.
Feel free to reach out with any questions.
Hello from Philadelphia!
My name is Stephanie Katz and I'm a committed lifelong learner and motivated team builder based in Philadelphia, PA, my interests traverse the lines of museum practices, international relations, and marketing strategy for the arts and cultural sector.
Since embarking on this journey back to academia, I have immersed myself in two very different realms: museums and marketing. Passionate about both, I have intertwined these overlapping interests in an effort to understand the most relevant digital marketing tools, how to quantify impact and engagement along the user journey. This website is an invitation to read my blog, review my portfolio, dive into the projects instrumental to my professional and academic growth and learn a little bit more about me.
(As a heads up, I haven't updated this site in a minute. Therefore, between May-July 2022 I'll be giving it a complete overhaul and updating the featured content. In the meantime, my LinkedIn is a great place to find the most up-to-date information on my professional background and experience supporting the Greater Philadelphia's cultural sector. Thanks again for visiting my site and I look forward to connecting with you soon!)
Education
Undergraduate: Hampshire College
Bachelor of Arts in Interdisciplinary Studies
Recipient of the Five College Certificates in:
Culture, Health, and Science & Latin American and Latin@ Studies
Graduate: Drexel University
Master of Science in Museum Leadership and Marketing
Women in Tech SEO Mentorship Program (2021)
Three-month program with Maria Anduanet, SEO Manager at LuLuLemon
Museum Council of Greater Philadelphia Mentorship Program (2022)
Targeted to emerging museum professionals, this is a six-month mentorship program with Allison Boyle, Marketing Manager at Philadelphia Magic Gardens
Graduate Coursework & Professional Development
TEFL Certified, 2012
Specializations: Grammar, Business English (BE), English for Young Learners
*Category 3 The International Baccalaureate Community Learner Profile: Three-Day Course in Buenos Aires, Argentina, May 2014
*Category 3 The Next Chapter for Middle Year Program Coordinators
Three-Day Course in Lima, Peru, October 2013
*Recognized by The International Baccalaureate Program, a leader in contemporary education
LinkedIn Learning Courses:
- Digital Marketing Foundations, 2021
- Presenting Technical Information with Stories, 2021
- Technical SEO, 2021
- Building Resilience as a Leader, 2021
Master's Projects Include:
- A Traveling Exhibit: Legal and Ethical Issues in the Arts
- SWOT Analysis and Marketing Case Study
- Strategic Multi-Channel Marketing Plan
- Customer Lifetime Value and Customer Journey Assessment
- Brand Associations and Product Line Evaluation
- Brand Audit - Brand Inventory, Competition Analysis, Market Research Assessment
- Practicum with the University of Pennsylvania Museum of Archeology and Anthropology | Graduate Market Research Project Manager
- As part of my Master’s Practicum at Drexel University, I designed a survey instrument to assess virtual audience engagement. and reported on the behaviors and perceptions of their actively engaged online program participants. Following the analysis of the data, I suggested opportunities for digital program expansion
Education
Undergraduate: Hampshire College
Bachelor of Arts in Interdisciplinary Studies
Recipient of the Five College Certificates in:
Culture, Health and Science & Latin American and Latin@ Studies
Graduate: Drexel University
Master of Science in Arts Administration and Museum Leadership
Minor in Marketing
Expected Graduation: December 2020
Graduate Course Work
Projects Include:
- A Traveling Exhibit: Legal and Ethical Issues in the Arts
- SWOT Analysis and Marketing Case Study
- Strategic Multi-Channel Marketing Plan
- Customer Lifetime Value and Customer Journey Assessment
- Brand Associations and Product Line Evaluation
Professional Development
TEFL Certified, 2012
Specializations: Grammar, Business English (BE), English for Young Learners
*Category 3 The International Baccalaureate Community Learner Profile: Three-Day Course in Buenos Aires, Argentina, May 2014
*Category 3 The Next Chapter for Middle Year Program Coordinators
Three-Day Course in Lima, Peru, October 2013
*Recognized by The International Baccalaureate Program, a leader in contemporary education
Familiarity with these tools and platforms:
Passion for Data-Driven Strategy for the Cultural Sector
For a comprehensive list of my professional experiences in PDF format, click here.
Terakeet
SEO Manager
2021-Present
-Consults and leads the execution of technical SEO strategies in alignment with the SEO Director for Fortune 500 Brands.
-Serves as the technical client-facing lead to effectively communicate the opportunity for, and value of, website changes, updates, and performance recommendations.
-Contributes to the thought leadership of accounts and suggests improvements and/or adjustments to the current technical strategy to the SEO Director.
-Collaborates and works closely with cross-functional teams to ensure customer objectives are met.
-Serves as a technical SEO coach/ mentor to (Sr.) SEO Analyst(s) on account teams by explaining the why behind the defined technical strategy of accounts.
-Reviews final outputs from the (Sr.) SEO Analyst(s) on projects and develops related recommendations to ensure deliverables are client-facing ready.
-Coordinates with (Sr.) SEO Analyst(s) to prepare and deliver presentations or ad hoc reports to customers with an emphasis on data-driven insights, technical findings and recommendations, and industry research.
Philadelphia Contemporary and Mendelssohn Chorus of Philadelphia
Marketing Consultant
2020-2021
Mendelssohn Chorus of Philadelphia
-Led a multi-phase data exploration and discovery project instrumental to their strategic planning process
-Utilized data to highlight trends and tell a story about the participants in the chorus
-Methods of analysis included: evaluation of the bimodal distribution, creation of clouds to show the frequency of words and phrases in the open-ended responses, analysis of multi-question topical groups, and correlations
Philadelphia Contemporary
-Utilized Google Analytics and SEO tools to report on monthly traffic, top-performing pages, and ranking keywords
-Identified the channels funneling the most traffic to the Philadelphia Contemporary's website
-Conducted a multi-channel audit of their digital presence and comparative analysis of three similar organizations
Academy of Natural Sciences of Drexel University
Campaign Assistant
2017-2021
-Built queries in Raiser’s Edge and produced analytics reports for lead generation campaign
-Provided administrative support to three senior-level staff members of the Institutional Advancement department
-Managed aspects of the event planning process, including printing, design of materials, and budget tracking
-Collaborated with the Marketing/Communications departments on creative briefs and the development of both digital and print materials
Assorted International Relations
Freelance Interpreter, English Teacher, and Instructional Designer
2012-2017
Global Language Center
Co-Owner and Founder
-Founded a comprehensive and financially accessible initiative to provide English language courses to Chileans
-Managed the day-to-day office operations, budget, student enrollment, overhead expenses, and staff employment
Department of Trade and Industry: Republic of South Africa
International Interpreter and Liaison
-Researched the key products for each corporate client affiliated with the Department of Trade and Industry: Republic of South Africa and presented their company profile in English or Spanish at Expomin and Perumin International Mining Conferences in Santiago, Chile and Arequipa, Peru
-Used HTML and CSS to design aesthetics for the Matrix Learning Management System online platform
-Developed age and proficiency appropriate supplementary content for our distance learners
-Taught adult classes for a federally subsidized government scholarship program (CORFO) and Master’s level courses for the Mining Management Program at La Universidad Católica del Norte (UCN)- Chile
CONTACT
stephanie.lauren.katz@gmail.com
