Hello from Philadelphia!
My name is Stephanie Katz and I'm a committed lifelong learner and motivated team builder based in Philadelphia, PA, my interests traverse the lines of museum practices, international relations, and marketing strategy for the arts and cultural sector.
Since embarking on this journey back to academia, I have immersed myself in two very different realms: museums and marketing. Passionate about both, I have intertwined these overlapping interests in an effort to understand the most relevant digital marketing tools, how to quantify impact and engagement along the user journey. This website is an invitation to read my blog, review my portfolio, dive into the projects instrumental to my professional and academic growth and learn a little bit more about me.
(As a heads up, I haven't updated this site in a minute. Therefore, between May-July 2022 I'll be giving it a complete overhaul and refreshing the featured content. In the meantime, my LinkedIn is a great place to find the most up-to-date information on my professional background and experience supporting the Greater Philadelphia's cultural sector. Thanks again for visiting my site and I look forward to connecting with you soon!)
Graduate Course Work
Projects Include:
- A Traveling Exhibit: Legal and Ethical Issues in the Arts
- SWOT Analysis and Marketing Case Study
- Strategic Multi-Channel Marketing Plan
- Customer Lifetime Value and Customer Journey Assessment
- Brand Associations and Product Line Evaluation
- Brand Audit - Brand Inventory, Competition Analysis, Market Research Assessment and Recommendations for the Future
- Practicum with Philadelphia Contemporary - Utilized Google Analytics and SEO tools to identify the channels funneling the most traffic to the Philadelphia Contemporary's website and the features and behaviors of their current audience base.
Professional Development
TEFL Certified, 2012
Specializations: Grammar, Business English (BE), English for Young Learners
*Category 3 The International Baccalaureate Community Learner Profile: Three-Day Course in Buenos Aires, Argentina, May 2014
*Category 3 The Next Chapter for Middle Year Program Coordinators
Three-Day Course in Lima, Peru, October 2013
*Recognized by The International Baccalaureate Program, a leader in contemporary education
LinkedIn Learning Courses:
- Digital Marketing Foundations, 2021
- Presenting Technical Information with Stories, 2021
- Technical SEO, 2021
- Building Resilience as a Leader, 2021
Education
Undergraduate: Hampshire College
Bachelor of Arts in Interdisciplinary Studies
Recipient of the Five College Certificates in:
Culture, Health and Science & Latin American and Latin@ Studies
Graduate: Drexel University
Master of Science in Arts Administration and Museum Leadership
Minor in Marketing
Expected Graduation: December 2020
Graduate Course Work
Projects Include:
- A Traveling Exhibit: Legal and Ethical Issues in the Arts
- SWOT Analysis and Marketing Case Study
- Strategic Multi-Channel Marketing Plan
- Customer Lifetime Value and Customer Journey Assessment
- Brand Associations and Product Line Evaluation
Professional Development
TEFL Certified, 2012
Specializations: Grammar, Business English (BE), English for Young Learners
*Category 3 The International Baccalaureate Community Learner Profile: Three-Day Course in Buenos Aires, Argentina, May 2014
*Category 3 The Next Chapter for Middle Year Program Coordinators
Three-Day Course in Lima, Peru, October 2013
*Recognized by The International Baccalaureate Program, a leader in contemporary education
Familiarity with these tools and platforms:
Passion for Data-Driven Strategy for the Cultural Sector
For a comprehensive list of my professional experiences in PDF format, click here.
The Academy of Natural Sciences of Drexel University
Campaign Administrative Assistant
2017 - 2020
Administrative Operations:
- Provide administrative support to the Vice President of Institutional Advancement and three senior level staff members
- Prepare minutes for the quarterly Development and Governance Committee meetings
- Conduct prospective donor research and prepare executive briefings.
- Build queries within Raiser's Edge CRM, export data and create pivot reports and/or data visualizations to identify trends in digital event engagement, as well as the demographic and psychographic features of audience segments
- Support corporate communication outreach strategies through targeted email campaigns and corporate social responsibility prospect research
- Send weekly segmented welcome emails to upper level donors through MailChimp
Budget and Finance:
- Monitor the departmental budget, implement systems for tracking expenses, perform monthly reconciliation, and compose monthly transaction allocation reports
- Manage and process all finances in Smart Source and JPMorgan Payment Net
Event and Project Management:
- Coordinate with Marketing for the deliverables (digital and print invites, program collateral)
- Execute event logistics by collaborating with external partners and on-site departments
- Manage aspects of the event planning process, including venue set-up, linen and decor selection, event memos, staffing grids, menu development, printing and design of materials, RSVPS, and budget tracking
- Prepare creative briefs for printed and digital event and stewardship materials
Technical Skills:
- Experience with Microsoft Excel, SmartSource, WebFinance, Raiser’s Edge, JPMorgan Payment Net, MailChimp and Eventbrite.
Global Language Center, Antofagasta, Chile
Co-Owner/Founder
2016 - 2017
Project Management:
- Founded a comprehensive and financially accessible initiative to provide English language courses to Chileans
- Managed the day-to-day office operations, budget, student enrollment, overhead expenses, and staff employment
Marketing:
- Collaborated with graphic designers to create corporate logo, brand message, website and promotional materials
- Executed SWOT analysis and developed a social media marketing strategy to acquire new students
Curriculum:
- Tailored structured, didactic and conversation-based classes for students of different ages, interests, proficiency levels and financial means
- Created a standardized diagnostic evaluation and compiled pedagogical resources for the teachers.
University of Queensland, Australia
Dept of Trade and Industry: Republic of South Africa
International Freelance Interpreter, Translator and Educator
2013-2017
International Relations and Language Skills:
- Researched the key products for each corporate client affiliated with the Department of Trade and Industry: Republic of South Africa and presented their company profile in English or Spanish at Expomin and Perumin International Mining Conferences in Santiago, Chile and Arequipa, Peru
- Simultaneously interpreted business meetings for educational institutions from Finland and La Universidad Católica del Norte
- Consulted with engineers and subject matter experts to understand specialized concepts and translate a variety of documents including literary, technical, educational, and commercial materials
Web Design:
- Used HTML and CSS to design the aesthetics for the University of Queensland's Matrix (Learning Management System) online platform in Antofagasta, Chile
Curriculum:
- Instructed Master’s level courses for the Mining Management Program at La Universidad Católica del Norte (UCN)-Chile
- Analyzed methodologies and planned curriculums for a variety of corporate clients, mining companies, schools and international organizations, including a federally subsidized government scholarship program (CORFO)
- Developed age and proficiency appropriate supplementary content for our distance learners
Chilean Ministry of Education
United Nations Development Program
Global Language Ambassador
2012-2013
Community Engagement:
- Participated in a select international development and outreach program promoting English literacy skills in municipal schools
Curriculum:
- Advocated for student-centered approaches to language development through the integration of creative expression, group discussion, inspiration-based exercises, music, performance and debate in class sessions
CONTACT
stephanie.lauren.katz@gmail.com
